FLAVORS
Hess’s Strawberry Pie PB
Cookies N Cream PB
Cinnamon Roll PB
Birthday Cake PB
Campire S’mores PB
wholesale
$8.00
$8.00
$8.00
$8.00
$8.00
suggested retail
$12.00
$12.00
$12.00
$12.00
$12.00
Wholesale Pricing & Maximum Retail Price (MRP)
This outlines our oicial wholesale pricing and Maximum Retail Price (MRP) policy or authorized retailers.
These prices protect brand value, ensure air margins or our partners, and keep pricing consistent or customers.
OFFICIAL PRICING STRUCTURE
wholesale price
$8.00 - Your cost for all jars
msrp
$12.00 - Recommended selling price for best volume & brand positioning
Mrp
$14.00 - Hard Ceiling. Retailers may not sell above this price.
YOUR MARGIN AT recommended PRICING
$12.00 (MSRP) Selling Price
Your cost is $8.00 with a 33% margin and 50% markup
$14.00 (MRP) Selling Price
Your cost is $8.00 with a 43% margin and 75% markup
$10.00 (bundle deal) Selling Price
Your cost is $8.00 with a 20% margin and 30% markup
BUILT IN CUSTOMER DEAL (Recommended)
• 2 Jars for $20.00 (at $12.00 price point) or 2 Jars for $22.00 (at $14.00 price point)
• Customers save $2.00 per jar and incourages impulse buys while keeping solid margins.
IMPORTANT POLICY NOTES
• MRP is a hard ceiling; authorized retailers may not sell any Bussin Butters jar above $14.00
• We strongly recommend the $12.00 MSRP for optimal sales velocity and consistent brand positioning.
• The bundle deal is encouraged as a permanent or promotional offer to increase average order value.
• Pricing applies to all current standard jars. Future sizes or limited editions will be issued on an updated sheet.
• This sheet is for authorized retailers only. Violation of the MRP may result in loss of wholesale privileges.
